2009-10 Strategic Plan
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The PFM Vision: Why We’re Here!
Our Mission
PFM operates vibrant farmers markets that contribute to the success of local food growers and producers, strengthen our food economy and serve as community gathering places.
Our Vision
The Portland area has the strongest regional food system in the world — a place where:
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Local food growers and producers prosper by finding local marketplaces for their products
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Every resident has access to high quality, nutritious, locally grown food
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Residents understand the value of strengthening the local economy by purchasing locally grown food
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Sustainable farming and local food production expand as more people choose to enter these professions
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Farmers markets grow, nourish and inspire community.
Portland Farmers Market is playing a central role in creating this food system and in fostering an economically, ecologically and socially sustainable community.
Our Values
Nourishment: food is the heart and soul of our lives. Access to fresh, nutritious food is a foundation for health and human dignity.
Sustainability: our markets and operations model social, ecological and economic sustainability.
Relationships: positive personal connections and cooperation underlie our contributions to the community.
Excellence: by combining innovation and industriousness we can achieve our best while making farmers markets fun, functional and beautiful.
Organizational Strength: maintaining financial strength and the integrity of our organization's practices allows us to offer personal and professional fulfillment to our employees and valuable support to our vendors.